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Obama’s Team Really GETS What Web 2.0 is All About!
For a while now, everyone has been discussing how Obama’s campaign revolutionized the way politics is done, leveraging all the concepts of Social Networking and the internet. Since the election, a lot of rumors and speculations have appeared on how Obama’s team would use their innovative approach as a way to improve citizens’ participation in [...]
Posted: December 6th, 2008 under Customer Experience, Innovation, Standing Out, Web 2.0.
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Good Experience is the Best Strategy in an Economic Crisis
In the midst of the economic crisis, while most banks are trying to keep attracting customers by offering higher interest savings and money market accounts, one bank (PNC) is thriving by focusing on delivering a unique online customer experience, specifically designed to target the generation Y (people aged 18 to 34, according to PNC demographics).
PNC [...]
Posted: December 5th, 2008 under Banking, Behavioral Research, Business, Customer Experience, Customer Retention, Innovation, Marketing, Standing Out, Web 2.0.
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