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    Understanding your Baby (Err… I mean, USER!)

    Babies represent the quintessential user experience challenge: understanding and satisfying the needs of someone with whom you have no common language, no shared experience or perspective.

    The Importance of Being Happy

    You should never underestimate the power of being cheerful. As an user experience expert, I learned in the course of my career that human beings are driven by what they feel and believe (perceptions & expectations) a lot more often than they are by rational thinking. So much so that, in almost any situation one faces, you can achieve more with a smile and a cheerful attitude than what any amount of reasoning could provide.

    My Own Paradox of Choice

    Little more than 2 months ago I left the company I’ve been working for since I came to the U.S.  With the current state of the economy and unemployment rates, I truly expected to face a long and winding road before deciding my next move, so I tapped my social network for all sorts of […]

    What American Taxi is doing wrong… (and maybe you too)

    Lots of companies make the mistake of believing that just creating an online version of your services is enough to minimize costs, increase ROI and expand your market share. What they forget is that bad implemented solutions (or weakly integrated channels) can hurt the customer experience more than the lack of service in the first place.

    In 2020 wireless devices will take over the Internet

    Pew study predicts that most people will be accessing the Internet via mobile/wireless devices (phones, smart-phones, portable computers, etc) by 2020. The study also has some interesting analysis on the evolution of Privacy, Property Law, Social Tolerance, User Interface Design and the mingling of personal and work time. See more about the study here   […]

    Obama’s Team Really GETS What Web 2.0 is All About!

    For a while now, everyone has been discussing how Obama’s campaign revolutionized the way politics is done, leveraging all the concepts of Social Networking and the internet.  Since the election, a lot of rumors and speculations have appeared on how Obama’s team would use their innovative approach as a way to improve citizens’ participation in […]