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Keeping up with the times (and your users)
Everything changes all the time; it’s just the nature of our modern world. The real problem is not how fast things change but how out-of-control we usually feel for not knowing where all these changes will eventually lead. We are all afraid of missing the boat for the next big thing. Social Media, Netbooks, multi-touch [...]
Posted: June 15th, 2009 under Behavioral Research, Customer Experience, Customer Retention, Information Architecture, Innovation, Social Media, Standing Out, Usability, Web 2.0.
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Value is a matter of perception.
Last week I participated in a very good discussion about the value of a service from both the agency and the client’s perspectives (see the post that originated the discussion and the follow-up post, both by @ginidietrich from Arment Dietrich PR). It’s very interesting to see how passionate people are about the value of their [...]
Posted: May 7th, 2009 under Business, Customer Experience, Customer Retention, Marketing, Ramblings, Social Media, Standing Out.
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