Keeping up with the times (and your users)
Everything changes all the time; it’s just the nature of our modern world. The real problem is not how fast things change but how out-of-control we usually feel for not knowing where all these changes will eventually lead. We are all afraid of missing the boat for the next big thing. Social Media, Netbooks, multi-touch [...]
Posted: June 15th, 2009 under Behavioral Research, Customer Experience, Customer Retention, Information Architecture, Innovation, Social Media, Standing Out, Usability, Web 2.0.
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Using Technology to Save Lives at the Grocery Store
Why put the responsibility on customers to check out recalled products that can hurt or, sometimes, even kill them? Yes, companies (or interested parties) try all they can to push the information to all involved so they can take action before something happens, but why not use the power of technology to avoid a potential [...]
Posted: March 31st, 2009 under Business, Customer Experience, Innovation, Ramblings, Standing Out.
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Give Your Ideas Directly to Obama
Everyone has been talking about how Obama’s campaign used the power of Social Networks and the Internet. There’s also been a lot of buzz around how the same concepts and innovations could be used to improve the effectiveness of his presidency and turn it into a truly participative democracy. The expectations around what the Transition [...]
Posted: January 19th, 2009 under Behavioral Research, Customer Experience, Innovation, Standing Out, Web 2.0.
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