Belkin puts a price on its Customer Experience: 65 Cents
Some companies may say that a good experience is priceless, but it seems that someone at Belkin really thought that he could get a few good experiences for a lot less and now the company is paying a steep price to recover their customers’ trust. The (dumb) idea was simple in concept: use Amazon’s Mechanical Turk [...]
Posted: January 22nd, 2009 under Business, Customer Experience, Customer Retention, Ramblings, Standing Out, Web 2.0.
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Give Your Ideas Directly to Obama
Everyone has been talking about how Obama’s campaign used the power of Social Networks and the Internet. There’s also been a lot of buzz around how the same concepts and innovations could be used to improve the effectiveness of his presidency and turn it into a truly participative democracy. The expectations around what the Transition [...]
Posted: January 19th, 2009 under Behavioral Research, Customer Experience, Innovation, Standing Out, Web 2.0.
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“Beam me up Scotty!” Google brings us one step closer to the future…
Today, Google is launching a new way of doing searches, using the iPhone as a market test. If it works half as good as it looks like it does in the video above, then a future where we interface computers just by talking is nearby. A shift like this does not only change how people [...]
Posted: November 14th, 2008 under Customer Experience, Ramblings, Standing Out.
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Will Obama provide a better environment for User Experience (UX) to thrive?
Just one day after the election, in a discussion group for UX practitioners and Information architects, I saw a post asking people’s take on the U.S. election with respect to UX & Usability. Specifically, it was asking if either McCain or Obama would provide a better environment for UX to thrive… Well, my first reaction was to [...]
Posted: November 9th, 2008 under Customer Experience, Information Architecture, Marketing, Standing Out, Usability.
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