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    Company Brands After Recession

    I received these images in an e-mail the other day and it made me literally laugh out loud. I have no idea who created them or if they are already posted anywhere else, but I think they are too good to pass without sharing them. Anyway, below are some criative versions of some companies brands […]

    Belkin puts a price on its Customer Experience: 65 Cents

    Some companies may say that a good experience is priceless, but it seems that someone at Belkin really thought that he could get a few good experiences for a lot less and now the company is paying a steep price to recover their customers’ trust. The (dumb) idea was simple in concept: use Amazon’s Mechanical Turk […]

    Obama’s Team Really GETS What Web 2.0 is All About!

    For a while now, everyone has been discussing how Obama’s campaign revolutionized the way politics is done, leveraging all the concepts of Social Networking and the internet.  Since the election, a lot of rumors and speculations have appeared on how Obama’s team would use their innovative approach as a way to improve citizens’ participation in […]

    Good Experience is the Best Strategy in an Economic Crisis

    In the midst of the economic crisis, while most banks are trying to keep attracting customers by offering higher interest savings and money market accounts, one bank (PNC) is thriving by focusing on delivering a unique online customer experience, specifically designed to target the generation Y (people aged 18 to 34, according to PNC demographics). […]

    Know Your Customer

    It’s already evident that successful enterprises are a result of carefully planned and researched strategies. Without understanding how your customers think, you will never be able to really get them to engage with your site, service or product.   Now, what most forget is that it is too easy to THINK you know your customers […]

    Now YOU Are the Billboard

                  It is just me or the lines between media channels are becoming even blurrier these days?  Don’t mind campaigns that go cross-channel and campaign pieces that can be followed on facebook or twitter, now they can be followed as well on the CUSTOMER ITSELF. ”GirlInYourShirt” is offering exactly […]

    “Beam me up Scotty!” Google brings us one step closer to the future…

    Today, Google is launching a new way of doing searches, using the iPhone as a market test. If it works half as good as it looks like it does in the video above, then a future where we interface computers just by talking is nearby. A shift like this does not only change how people […]

    Will Obama provide a better environment for User Experience (UX) to thrive?

    Just one day after the election, in a discussion group for UX practitioners and Information architects, I saw a post asking people’s take on the U.S. election with respect to UX & Usability.  Specifically, it was asking if either McCain or Obama would provide a better environment for UX to thrive… Well, my first reaction was to […]