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    Understanding your Baby (Err… I mean, USER!)

    Babies represent the quintessential user experience challenge: understanding and satisfying the needs of someone with whom you have no common language, no shared experience or perspective.

    The Importance of Being Happy

    You should never underestimate the power of being cheerful. As an user experience expert, I learned in the course of my career that human beings are driven by what they feel and believe (perceptions & expectations) a lot more often than they are by rational thinking. So much so that, in almost any situation one faces, you can achieve more with a smile and a cheerful attitude than what any amount of reasoning could provide.

    My Own Paradox of Choice

    Little more than 2 months ago I left the company I’ve been working for since I came to the U.S.  With the current state of the economy and unemployment rates, I truly expected to face a long and winding road before deciding my next move, so I tapped my social network for all sorts of […]

    What American Taxi is doing wrong… (and maybe you too)

    Lots of companies make the mistake of believing that just creating an online version of your services is enough to minimize costs, increase ROI and expand your market share. What they forget is that bad implemented solutions (or weakly integrated channels) can hurt the customer experience more than the lack of service in the first place.

    Keeping up with the times (and your users)

    Everything changes all the time; it’s just the nature of our modern world.  The real problem is not how fast things change but how out-of-control we usually feel for not knowing where all these changes will eventually lead. We are all afraid of missing the boat for the next big thing. Social Media, Netbooks, multi-touch […]

    My #FollowFriday List on Twitter

    Usually, I don’t use this space (my personal blog) to talk about Twitter stuff, but a couple of friends started a new trend on Twitter that has the potential of making my Friday’s tweets way easier… If you have been on Twitter long enough, you surely have heard already about #FollowFriday (if you didn’t, here’s […]

    Value is a matter of perception.

    Last week I participated in a very good discussion about the value of a service from both the agency and the client’s perspectives (see the post that originated the discussion and the follow-up post, both by @ginidietrich from Arment Dietrich PR). It’s very interesting to see how passionate people are about the value of their […]

    Using Technology to Save Lives at the Grocery Store

    Why put the responsibility on customers to check out recalled products that can hurt or, sometimes, even kill them?  Yes, companies (or interested parties) try all they can to push the information to all involved so they can take action before something happens, but why not use the power of technology to avoid a potential […]