Standing Out From The Crowd

In the midst of the economic crisis, while most banks are trying to keep attracting customers by offering higher interest savings and money market accounts, one bank (PNC) is thriving by focusing on delivering a unique online customer experience, specifically designed to target the generation Y (people aged 18 to 34, according to PNC demographics).
PNC [...]

It’s already evident that successful enterprises are a result of carefully planned and researched strategies. Without understanding how your customers think, you will never be able to really get them to engage with your site, service or product.  
Now, what most forget is that it is too easy to THINK you know your customers and [...]

It’s official!  The new generation’s brains REALLY ARE wired to better handle the speed of the digital life (Read the Research).
Problems generated by this change aside (and despite how amazed we can be sometimes with these kids’ feats - see video below), the fact is that people’s way of thinking have adapted to instantly process huge [...]

Today, Google is launching a new way of doing searches, using the iPhone as a market test. If it works half as good as it looks like it does in the video above, then a future where we interface computers just by talking is nearby.
A shift like this does not only change how people interact [...]

Just one day after the election, in a discussion group for UX practitioners and Information architects, I saw a post asking people’s take on the U.S. election with respect to UX & Usability.  Specifically, it was asking if either McCain or Obama would provide a better environment for UX to thrive…
Well, my first reaction was to think [...]

I recently vacationed at a beach resort in Mexico. Before leaving, I was stressed, tired and a little bored. I didn’t really plan the trip beforehand, so I just hoped to have a clean place to sleep and relax for a whole week.
Once in Cancun, I rented a crappy car and stayed in a crappy [...]