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Customer Experience would be easy if it wasn’t for customers…
Posted by Luis Serpa on September 6, 2006 - 11:35 PMI always understood that it can be difficult to please a customer, but I never gave much thought about why. Seth Godin has some curious insights though on that matter in two of his recent blog entries: What People Want and The Thing About the Wind.
My two cents to companies: Listen very carefully to your customers and understand them as if you were in their shoes. Without that, you may be catering to your customers’ every whim without ever giving them what they really want.
This Post Categories: Customer Experience.
This Post Tags: angry customers, attitude change, blog, business, costumers, customer catering, customer centric, customer centricity, customer experience, customer experience professional, customer experience strategy, customer interactions, customer perception, customer perspective, Customer Retention, customer services, customer support, different strokes, insights, perspective, remarkable, seth godin, whim.
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