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Very very VERY basic usability…
Posted by Luis Serpa on September 26, 2006 - 9:01 AM
Some usability concepts are so basic that some companies seem to forget. The most important of them is “Give your users what they are looking for”.
AT&T, supposedly a communications company, seemed not to have grasped that yet, keeping their most obvious information - their PHONE NUMBER - five clicks away from frustrated users.
See this at Your World. Delivered …many mouse-clicks away and give your opinion.
This Post Categories: Usability.
This Post Tags: AT&T, basic usability, customer experience, usability.
Comments: none