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Belkin puts a price on its Customer Experience: 65 Cents
Some companies may say that a good experience is priceless, but it seems that someone at Belkin really thought that he could get a few good experiences for a lot less and now the company is paying a steep price to recover their customers’ trust. The (dumb) idea was simple in concept: use Amazon’s Mechanical Turk [...]
Posted: January 22nd, 2009 under Business, Customer Experience, Customer Retention, Ramblings, Standing Out, Web 2.0.
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Give Your Ideas Directly to Obama
Everyone has been talking about how Obama’s campaign used the power of Social Networks and the Internet. There’s also been a lot of buzz around how the same concepts and innovations could be used to improve the effectiveness of his presidency and turn it into a truly participative democracy. The expectations around what the Transition [...]
Posted: January 19th, 2009 under Behavioral Research, Customer Experience, Innovation, Standing Out, Web 2.0.
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