Archive for 'Web 2.0'
Keeping up with the times (and your users)
Everything changes all the time; it’s just the nature of our modern world. The real problem is not how fast things change but how out-of-control we usually feel for not knowing where all these changes will eventually lead. We are all afraid of missing the boat for the next big thing.
Social Media, Netbooks, multi-touch [...]
Posted: June 15th, 2009 under Behavioral Research, Customer Experience, Customer Retention, Information Architecture, Innovation, Social Media, Standing Out, Usability, Web 2.0.
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Belkin puts a price on its Customer Experience: 65 Cents
Some companies may say that a good experience is priceless, but it seems that someone at Belkin really thought that he could get a few good experiences for a lot less and now the company is paying a steep price to recover their customers’ trust.
The (dumb) idea was simple in concept: use Amazon’s Mechanical Turk Cloud [...]
Posted: January 22nd, 2009 under Business, Customer Experience, Customer Retention, Ramblings, Standing Out, Web 2.0.
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Give Your Ideas Directly to Obama
Everyone has been talking about how Obama’s campaign used the power of Social Networks and the Internet. There’s also been a lot of buzz around how the same concepts and innovations could be used to improve the effectiveness of his presidency and turn it into a truly participative democracy.
The expectations around what the Transition Team [...]
Posted: January 19th, 2009 under Behavioral Research, Customer Experience, Innovation, Standing Out, Web 2.0.
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In 2020 wireless devices will take over the Internet
Pew study predicts that most people will be accessing the Internet via mobile/wireless devices (phones, smart-phones, portable computers, etc) by 2020.
The study also has some interesting analysis on the evolution of Privacy, Property Law, Social Tolerance, User Interface Design and the mingling of personal and work time.
See more about the study here
[UPDATE - 03-0302009]: Another [...]
Posted: December 16th, 2008 under Behavioral Research, Customer Experience, Standing Out, Usability, Web 2.0.
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Obama’s Team Really GETS What Web 2.0 is All About!
For a while now, everyone has been discussing how Obama’s campaign revolutionized the way politics is done, leveraging all the concepts of Social Networking and the internet. Since the election, a lot of rumors and speculations have appeared on how Obama’s team would use their innovative approach as a way to improve citizens’ participation in [...]
Posted: December 6th, 2008 under Customer Experience, Innovation, Standing Out, Web 2.0.
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Good Experience is the Best Strategy in an Economic Crisis
In the midst of the economic crisis, while most banks are trying to keep attracting customers by offering higher interest savings and money market accounts, one bank (PNC) is thriving by focusing on delivering a unique online customer experience, specifically designed to target the generation Y (people aged 18 to 34, according to PNC demographics).
PNC [...]
Posted: December 5th, 2008 under Banking, Behavioral Research, Business, Customer Experience, Customer Retention, Innovation, Marketing, Standing Out, Web 2.0.
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