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    Archive for 'Marketing'

    Value is a matter of perception.

    Last week I participated in a very good discussion about the value of a service from both the agency and the client’s perspectives (see the post that originated the discussion and the follow-up post, both by @ginidietrich from Arment Dietrich PR). It’s very interesting to see how passionate people are about the value of their […]

    Company Brands After Recession

    I received these images in an e-mail the other day and it made me literally laugh out loud. I have no idea who created them or if they are already posted anywhere else, but I think they are too good to pass without sharing them. Anyway, below are some criative versions of some companies brands […]

    …And games Will Rule the Ad World

    If anyone still had any doubts of the impact of games on consumers’ choices, that doubt is quickly fading out.  Microsoft has broadened the marketing experience and branding possibilities inside Xbox games (See the article here). Aside from the standard banners and videos throughout the game, Microsoft is offering geographical targeting and the ability to […]

    Good Experience is the Best Strategy in an Economic Crisis

    In the midst of the economic crisis, while most banks are trying to keep attracting customers by offering higher interest savings and money market accounts, one bank (PNC) is thriving by focusing on delivering a unique online customer experience, specifically designed to target the generation Y (people aged 18 to 34, according to PNC demographics). […]

    Now YOU Are the Billboard

                  It is just me or the lines between media channels are becoming even blurrier these days?  Don’t mind campaigns that go cross-channel and campaign pieces that can be followed on facebook or twitter, now they can be followed as well on the CUSTOMER ITSELF. ”GirlInYourShirt” is offering exactly […]

    Will Obama provide a better environment for User Experience (UX) to thrive?

    Just one day after the election, in a discussion group for UX practitioners and Information architects, I saw a post asking people’s take on the U.S. election with respect to UX & Usability.  Specifically, it was asking if either McCain or Obama would provide a better environment for UX to thrive… Well, my first reaction was to […]

    Is “Playing the Field” Worth Losing the One You’re With?

    Stop right there! If you were looking for some “how to improve your love life” article, you came to the wrong place. Rather, I would like to explore how the emotions involved in customer relationships are strangely similar to those you have with your loved ones. … Well, customers may be willing to share the […]

    CRM in Real World Interactions

    In my last post (“Welcome Back! Long Time, No See“), I commented on how face-to face interactions are being affected by the reliance on technology, subsequently missing real customer relationship development opportunities. After posting it, I realized that it wasn’t very fair. Technology and CRM tools can be useful for improving the Customer Experience in […]