Standing Out From The Crowd

Stop right there!
If you were looking for some “how to improve your love life” article, you came to the wrong place. Rather, I would like to explore how the emotions involved in customer relationships are strangely similar to those you have with your loved ones.
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Well, customers may be willing to share the object of their […]

In my last post (”Welcome Back! Long Time, No See“), I commented on how face-to face interactions are being affected by the reliance on technology, subsequently missing real customer relationship development opportunities. After posting it, I realized that it wasn’t very fair. Technology and CRM tools can be useful for improving the Customer Experience in […]

If you lived your whole life in the U.S., you may be oblivious to some curious everyday situations that I, as an outsider, can’t help but to find amusing.
For example, everyday I tear money apart.
No, I am not saying that I spend more than I should on a daily basis. I am stating that I […]

Here are two examples in the opposite side of the Customer Experience spectrum:
The first one was pointed out today by Seth Godin in his blog and is a perfect case of holding a grudge against your customers without learning how to deal with them. At the “Four Paws Design” website, an oblivious customer may find […]

I usually say that I am a very practical person. I am proud of my capacity to research the best possible deal before purchasing anything. Moreover, when asked, I always say that price DOES matter to me. It matters a lot!
Well, if this is true, why do I frequently end up paying more for the […]