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Archive for 'Insurance'
Vox Study Reveals Ongoing Problems with Auto Insurance Websites
I am proud to announce that Vox’s 2007 Automobile Insurance Mind Model Study is now available (this represents a considerable part of my work, so I better be proud ).
Anyway, the study examines the online channel to determine industry-wide norms and discover why companies succeed or fail in attracting and retaining customers.
If you want […]
Posted: August 28th, 2007 under Insurance, Information Architecture, Usability, Customer Experience, Standing Out.
Comments: none
California’s New Auto Insurance Regulations: If You Can’t Fight It, Ride It!
Every now and then, our worlds change to the point that nothing is ever the same again. It may be for the better. It may not be. But one thing is for sure, we all have to be prepared to adapt.
It seems the insurance market is witnessing one of these moments in the wake of […]
Posted: September 27th, 2006 under Insurance, Customer Retention, Customer Experience.
Comments: none