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    About

    Luis Serpa – Information Architect, Customer Experience Consultant, Usability Specialist, Information Architect, Digital Strategist and Innovation Seeker.  Crazy Thinker and Avid Reader.  Just another warm-blooded Brazilian lost in Chicago’s winter…

    Standing Out

    Standing Out From The Crowd is a personal blog, a place to express my thoughts and opinions. To know more about me professionally, please check my Linkedin Profile.

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