Standing Out From The Crowd

Every once in a while a site comes up with a new UI (User Interface) concept or idea that forever shifts the paradigm of the market and redefines people’s expectations on information architecture and element positioning. In other words: sometimes an unexpected new design element may change the way you see things enough to make you think that was the right way of doing it all along.

On the other hand, some UI patterns and best practices are so ingrained in users’ minds that eventually every site just surrenders to it.

The “Search Box” on the top right of the screen seems to be one of those UI paradigms tested through times and never relenting.  Twitter is the very last example of this that comes to my mind.  In their new design (released couple weeks ago) several modifications were acclaimed by users as a much needed evolution to this emerging tool and, in between all those modifications, one stands out right away: The Search (care to guess where it was placed?).

No big findings, just the subtle fact that most of the time you don’t need to come up with big game changing solutions for everything you do.  Usually, if you already have a good product or service, all you have to do is to keep evolving it by listening to your customer needs and giving what they want through the conscious use of UI best practices. 

See original post at Vox Inc - Customerspective Blog
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