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    …And games Will Rule the Ad World

    Posted by Luis Serpa on December 7, 2008 - 9:14 PM

    If anyone still had any doubts of the impact of games on consumers’ choices, that doubt is quickly fading out.  Microsoft has broadened the marketing experience and branding possibilities inside Xbox games (See the article here). Aside from the standard banners and videos throughout the game, Microsoft is offering geographical targeting and the ability to serve-up ads during a specific time of day, much like traditional media like TV.   Also, gamers can engage with a brand by choosing to dress their avatars in related sunglasses, T-Shirts, jogging pants and running shoes.

    Many Ads are clickable, connecting to microsites or offering downloadable content, all taking advantage of the Xbox Live community and all supported by monitoring software to analyze how the gamers use the platform and help build the next generation of advertising services based on user trends and behavior.

    So… Are you ready to play?


    See original post at Vox Inc – Customerspective Blog

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