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Archive for December 5th, 2008
Good Experience is the Best Strategy in an Economic Crisis
In the midst of the economic crisis, while most banks are trying to keep attracting customers by offering higher interest savings and money market accounts, one bank (PNC) is thriving by focusing on delivering a unique online customer experience, specifically designed to target the generation Y (people aged 18 to 34, according to PNC demographics). [...]
Posted: December 5th, 2008 under Banking, Behavioral Research, Business, Customer Experience, Customer Retention, Innovation, Marketing, Standing Out, Web 2.0.
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