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    Archive for December, 2008

    In 2020 wireless devices will take over the Internet

    Pew study predicts that most people will be accessing the Internet via mobile/wireless devices (phones, smart-phones, portable computers, etc) by 2020. The study also has some interesting analysis on the evolution of Privacy, Property Law, Social Tolerance, User Interface Design and the mingling of personal and work time. See more about the study here   […]

    …And games Will Rule the Ad World

    If anyone still had any doubts of the impact of games on consumers’ choices, that doubt is quickly fading out.  Microsoft has broadened the marketing experience and branding possibilities inside Xbox games (See the article here). Aside from the standard banners and videos throughout the game, Microsoft is offering geographical targeting and the ability to […]

    Obama’s Team Really GETS What Web 2.0 is All About!

    For a while now, everyone has been discussing how Obama’s campaign revolutionized the way politics is done, leveraging all the concepts of Social Networking and the internet.  Since the election, a lot of rumors and speculations have appeared on how Obama’s team would use their innovative approach as a way to improve citizens’ participation in […]

    Good Experience is the Best Strategy in an Economic Crisis

    In the midst of the economic crisis, while most banks are trying to keep attracting customers by offering higher interest savings and money market accounts, one bank (PNC) is thriving by focusing on delivering a unique online customer experience, specifically designed to target the generation Y (people aged 18 to 34, according to PNC demographics). […]

    Know Your Customer

    It’s already evident that successful enterprises are a result of carefully planned and researched strategies. Without understanding how your customers think, you will never be able to really get them to engage with your site, service or product.   Now, what most forget is that it is too easy to THINK you know your customers […]