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Vox Study Reveals Ongoing Problems with Auto Insurance Websites
Posted by Luis Serpa on August 28, 2007 - 8:35 PMI am proud to announce that Vox’s 2007 Automobile Insurance Mind Model Study is now available (this represents a considerable part of my work, so I better be proud 
).
Anyway, the study examines the online channel to determine industry-wide norms and discover why companies succeed or fail in attracting and retaining customers.
If you want to know more, take a look on Bill Cusick’s post on Vox Customer Experience Blog.
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This Post Categories: Insurance, Information Architecture, Usability, Customer Experience, Standing Out.
This Post Tags: allstate, customer experience, geico, Information Architecture, Insurance, insurance companies, insurance market, Luis Serpa, Mind Model, progressive, standing out, usability, usability test, user experience, user test, web usability, websites.
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