Standing Out From The Crowd

Sometimes companies will bend backwards, and spend a lot of money, creating ad concepts that will highlight how great their Customer Experience is, but no matter how much one invests on marketing campaigns, if the ACTUAL experience doesn’t correspond to what you’re promising, the message you send to your customers will be completely different.

One of those situations just happened to UPS and is quickly propagating through the internet (thanks to Jason Harle for pointing it out to me):

Step 1 – Take a look at this flash banner ad (It was originally found at The UPS Store website)

Step 2 – Watch this video (available at YouTube and at The Consumerist)

Step 3 – Repeat and laugh…

…

Now, do you think anyone, after seeing this, will believe the ad? Yeah, definitely a market budget “well” spent!