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Archive for August 28th, 2007
Vox Study Reveals Ongoing Problems with Auto Insurance Websites
I am proud to announce that Vox’s 2007 Automobile Insurance Mind Model Study is now available (this represents a considerable part of my work, so I better be proud :) ). Anyway, the study examines the online channel to determine industry-wide norms and discover why companies succeed or fail in attracting and retaining customers. If [...]
Posted: August 28th, 2007 under Customer Experience, Information Architecture, Insurance, Standing Out, Usability.
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