Standing Out From The Crowd

Yesterday, I realized that there’s nothing more customer-centric than a dental exam. You are seated in a chair in the center of a room with a stage-like light over your head, and surrounded by equipment and people totally focused on you. Not so bad, right? But you’ll get the same perception on torture chambers and [...]

I always understood that it can be difficult to please a customer, but I never gave much thought about why. Seth Godin has some curious insights though on that matter in two of his recent blog entries: What People Want and The Thing About the Wind. My two cents to companies: Listen very carefully to [...]

It all began when I received an offer to open the new Citibank e-Savings Account. Already a Citibank customer, I thought that this new savings product with 5% APR would fit me perfectly. I went online but couldn’t find any way to sign up through my internet banking account. So I called my account manager [...]

I usually say that I am a very practical person. I am proud of my capacity to research the best possible deal before purchasing anything. Moreover, when asked, I always say that price DOES matter to me. It matters a lot! Well, if this is true, why do I frequently end up paying more for [...]

A Man in Malaysia Gets $218 Trillion Bill. How does something like this get past the billing department?!? See the story here. *This post was originally published at the Customerspective Blog